by Giselle Beiguelman

Deu no NYT

egoscopio (2002) engaged new subjectivity formats, reception amidst processes of entropy and transformation of the interface into the message, exploring the context of confusion between art, advertising, and information that digital culture promotes. It involved collective actions in public media spaces, allowing anyone to send, through the egoscope web site, on-line sites to two commercial electronic billboards located in a busy avenue of São Paulo.