www.poetrica.net, 2003
Poetrica is an investigation about reading and reception in entropic and cybrid situations and a practice of appropriation of the advertesing sytem as public space. It was launched at Galeria Vermelho, in São Paulo, 2003, and closed in P0es1s, at Kulturforum, Berlin (2004).
The project involves a series of visual poems conceived by myself with non-phonetic fonts (dings and system fonts), a DVD, digital prints, movie trailers and a teleintervention which allowed anyone to send messages, by the Web or SMS, to three commercial electronic billboards located in downtown São Paulo, using the same typographic background I used in my nomadic poems. Messages were transmitted from 4 to 8 PM for 10”, every 3 minutes, following the order of ads scheduled to be broadcast in the same billboards. All users were notified by e-mail or SMS confirming the transmission in the electronic billboards.  Poetrica website archived all messages with captions that identify the original text written before its conversion in an iconic font family, revealing in some ways a community of poetic hackers of the telecommunication system who acts in public spaces.  A projection inside Galeria Vermelho transmitted back to visitors the action in the electronic billboards and street images.
For P0es1s exhibition at Kulturforum a documentary about the teleinterventionon DVD was produced and a series of “ad_oetries” (ads + poetry) was conceived to announce Poetrica at P0es1s on Ku’damm electronic billboard and as trailers in Berlin movie theaters.

10 COMMs is a project by Mark Amerika and Giselle Beiguelman that explores new paradigms for artistic creation for the online environment. A work in progress, it was launched at the 2nd Buenos Aires Biennial (2002) through a web site, an e-mail movement and a series of stickers used to spread the meme-like qualities of those 10 commandments.

did you read the east? (leste o leste?) was my first public art work. It was a teleintervention conceived the 4th Arte/Cidade edition_ Artecidadezonaleste (2002)_ that linked an electronic billboard of São Paulo with any computer connected to the Web. Participants could choose an image on line, send it, using only their browser, and check the result in the webcam. The images submitted to the billboard were a series of messages that dialogue with the graffiti of that area. See images and videos here

2002. Comissioned by Arte/Cidade. Curator: Nelson Brissac

Poetrica is an investigation about reading and reception in entropic and cybrid situations. In its first stage (2002), it was a series of visual poems conceived for different media — Palms, Web and diffeent print sizes — exploring how the interface configures the message. Later it became an urban intervention

Wop Art (2001) is a series of nomadic optical poems, hybrids of images and texts.
They all are experiments around some questions on perception changes, reading and visuality in mobile contexts.
Conceived for the old WAP cell phones, Wop Art main question is:
How to deal with an art form conceived to be experienced in between, while doing other things?

Wop Art at Guardian

PALAVRAPONTOCOMPONTOSEM é um ensaio sobre a condição da palavra no contexto digital. Apresenta uma antologia da literatura criada para a Internet, um guia comentado de sites sobre a criação e o desenvolvimento de conteúdos com hipertexto, e um fórum aberto ao público sobre o impacto da produção eletrônica na cultura impressa.
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Site comissionado plo SESC-SP