GISELLE BEIGUELMAN
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Images of Sameness: From the Banal to the Radical

In my column for Revista Zum, I highlight radical artistic projects emerging from the sameness and banality of the overproduction of images on Instagram and social networks. I discuss Riccardo Uncut, by Eva and Franco Mattes (2018), and the projects The Single Post Instagram (2017–), by Maurizio Cattelan, and Insta_Repeat by Emma Scheffer (2018, featured).

In this empire of supposed sharing, who remembers what was said yesterday? Does what was vitally important in the morning matter at all after the first automatic rearrangement of your timeline? Is anyone listening, or is there only space for uninterrupted speech?

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