masp.etc.br grew out of a workshop held on 6 and 7 May 2017 as part of the exhibition Avenida Paulista. It culminated in a projection on May 11 in MASP’s open space, understood here as a symbolic site of confrontations and encounters in our recent history that extends far beyond the museum.
We began with a broad survey of aesthetic production on Avenida Paulista, gathering audio and video records of performers, street vendors, craftspeople, protesters, monuments, homeless people, surveillance cameras and more.
During the workshop, we captured and indexed the images that fed the projection on May 11.
View the material produced during the workshop here. Download the catalogue.
A cinema by everyone, with everyone, for everyone
We propose a collective, polyphonic creation with multiple authors. An occupation of the open space, with images projected onto the ceiling, placing everyone wandering through it on equal ground. A cinema by everyone, with everyone, for everyone.
In confronting the city and informational territories, we ask: what narratives can be built through directed mapping and hashtag filtering?
The workshop
Over three meetings, we worked on building a database of photographic and audiovisual documents of Avenida Paulista.
By mapping everyday aesthetic manifestations, we sought to discuss contemporary digital image production, considering appropriation and editing, categorization and tagging, taxonomy, flow and circulation in the current context of artistic creation.
The first day was dedicated to walking along the avenue to make photographic and audiovisual records. On the second day, we began categorizing and editing the collected material. At the third meeting, on Thursday, May 11, the results were displayed in a projection on the ceiling of MASP’s open space.
The image database was started and opened to contributions. To participate, add #MASPETCBR to records of Avenida Paulista on Instagram, Facebook and Twitter.
View images posted on Instagram with #maspetcbr.
The acronym MASP
An acronym is an abbreviation formed from parts of other words that can be pronounced as a word. In digital culture, acronyms are used to create words that do not yet exist. Here, MASP is a museum-world of Avenida Paulista and everything the avenue encompasses beyond its geographical boundaries.
This is Masp.Etc.Br! The wordplay below is preserved in Portuguese.
Museu dos Artistas Sob Passagem
Museu dos Artistas Sem Pedágio
Museu dos Artistas da Sua Paulista
Museu das Artes da Sua Praia
Museu da Acrópole Sem Pessoas
Mapeamento Artístico Social Popular
Museu da Ágora da Sua Paulista
Miríade de Anônimos e Suas Pressas
Museu de Arte e Seus Parceiros
Museu de Artes das Serenatas Populares
Museu de Áudio da Sua Playlist
Museu dos Artistas Sem Público
Museu dos Ares das Suas Princesas
Muita Arte Super Pop
Minha Arte Sem Palpite
Metamorfose Assíncrona da Síntese Paulista
Musas Analfabetas sem Picasso
Museu do Amanhã sem Presente
A project by the Aesthetics of Memory in the 21st Century Group.
With: Andre Deak, Artur Cordeiro, Didiana Prata, Erica Ferrari, Giselle Beiguelman, Giovanna Casimiro, Lucas Bambozzi, Nathalia Lavigne, Rodrigo Terra, Renato Almeida Prado.
